They say a picture is worth a thousand words, but I think a picture is worth more than words, its worth a few thousand dollars.
The Research of Atlanta Real Estate Photography
In a study of the Atlanta MLS as it relates to real estate photography the results were basically inconclusive at first pass. There was basically no correlation to number of photos and list to sale price ratio. In addition, there did not appear to be a direct correlation to days on market and number of photos. This is likely due to the fact that location and price are more prominent factors in selling the home then photos.
What We Know About Real Estate Photos
Here’s what we DO know.
- Home buyers want more photos. In fact, it’s the number one thing they are looking for on the internet and since over 90% of home buyers start their search online, that’s 90% of the buyers who want photos.
- Homes that have more photos do have more showings and more online “viewings.”
- “Showings” statistically do translate into offers. On average, in a balanced market (where there are enough homes to last for 6 months), every 10 showings should result in one offer.
Shouldn’t professional real estate photography be something that is included as part of your home sale. It’s a six figure decision (to sell your home), so make sure the real estate photography is just as high quality as your home. The image featured on this blog post is of a search for homes in the Chateau Elan area. Why would you have a home that is in the top 2% of all Georgia Real Estate not have a photo? Instead of getting mad, just ask, “Which home would you want to see?”
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