{"id":398,"date":"2015-08-07T11:58:00","date_gmt":"2015-08-07T11:58:00","guid":{"rendered":"http:\/\/dev.gahomesdigest.com\/blog\/the-beginning-of-the-end-of-real-estate-agents.html"},"modified":"2015-08-07T11:58:00","modified_gmt":"2015-08-07T11:58:00","slug":"the-beginning-of-the-end-of-real-estate-agents","status":"publish","type":"post","link":"https:\/\/search4.homes\/the-beginning-of-the-end-of-real-estate-agents\/","title":{"rendered":"The Beginning of the End Of Real Estate Agents"},"content":{"rendered":"
The end of real estate as we know it is coming but it’s not going to happen as you might expect. \u00a0 This week Inman Connect<\/a> hosted it’s week long look at technology, real estate, success and other things, include a biologist with a wicked beard. \u00a0One of the new “scary” companies (scary to real estate agents that is) is a company called Solopro. \u00a0Basically Solopro allows consumers to shop for services in an a la carte fashion from real estate and real estate related professionals in exchange the consumer gets a fat 3% rebate. \u00a0\u00a0<\/p>\n The real estate agents immediately go to social media after reading news that Lowes is throwing support behind this effort. \u00a0My question is how is this different then a rebate drive brokerage like Redfin or a flat fee company? \u00a0It’s another offerring that will appeal to DIYers just as these other services do. \u00a0I don’t believe this is a game changer. \u00a0There’s several reasons.\u00a0<\/p>\n Now that you know that Solopro isn’t a game changer you might wondering why I started off saying this is the beginning of the end. \u00a0I honestly don’t think there’s any technology that is consumer facing that will change the industry to a point where it’s widely accepted enough by consumer and agents alike to create this massive shift similar to what happened in travel. <\/strong>\u00a0The change will come from within. \u00a0As the older generation of real estate agents (currently the average agent is a 55 year old white woman) retire\/quit out of the business this new technology based generation will step in. \u00a0They will demand tools and services to make their job easier. \u00a0Lockboxes now have bluetooth, services like ShowingTime<\/a> remove the need to coordinate showings and feedback. \u00a0Companies like MyOutDesk<\/a> make it cost effective to hire an administrative staff and agents are expanding all over the country. \u00a0\u00a0<\/p>\n As these agents expand and demand they will unwittingly allow the very vehicle that propelled them to success become the thing that will erode their business. \u00a0Each piece of technology takes a piece off the agent’s plate but in turn, commoditizes the act down to a small monthly fee. \u00a0 In the end there’ll be nothing to stop a well funded company from bolting together or creating their own suite of products that does exactly what Solopro wants to do now. \u00a0The difference will be instead of “disrupting” the industry now, it’ll be the agents that lay their own path out of the industry. \u00a0<\/p>\n That sounds like a bleak future, but it’s really not. \u00a0The reality of it is that the problem with real estate is one of leadership.<\/strong> \u00a0Once the industry goes to technology and commoditization it will leave the true leaders, the true fiduciaries still standing. \u00a0Service that looks out for the best interest of the clients, saves time and money and fights for solutions cannot be replaced. \u00a0If you doubt this, use expedia and have an issue and tell me you don’t want to pull your hair out when the customer service person asks you to spell Mariott three times. \u00a0No, PROFESSIONAL real estate agents will always have a place and make a good living. \u00a0It’ll be those, the 90% of the industry, that sell 12 homes a year that will be out of business, just not now and not because of solopro.<\/p>\n Related Real Estate Resources:<\/strong><\/p>\n The Beginning of the End Of Real Estate Agents The end of real estate as we know it is coming but it’s not going to happen as you might expect. \u00a0 This week Inman Connect hosted it’s week long look at technology, real estate, success and other things, include a biologist with a wicked beard. […]<\/p>\n","protected":false},"author":1,"featured_media":498,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47],"tags":[151,152],"_links":{"self":[{"href":"https:\/\/search4.homes\/wp-json\/wp\/v2\/posts\/398"}],"collection":[{"href":"https:\/\/search4.homes\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/search4.homes\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/search4.homes\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/search4.homes\/wp-json\/wp\/v2\/comments?post=398"}],"version-history":[{"count":0,"href":"https:\/\/search4.homes\/wp-json\/wp\/v2\/posts\/398\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/search4.homes\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/search4.homes\/wp-json\/wp\/v2\/media?parent=398"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/search4.homes\/wp-json\/wp\/v2\/categories?post=398"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/search4.homes\/wp-json\/wp\/v2\/tags?post=398"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
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